As an IT manage I get bombarded with calls from vendors looking to drum up new business. And that’s fine and to be expected.
But once in a while there is a vendor that, in the course of trying to drum up business, actually burns the bridge so badly that it will never be repaired (or even allowed to get a foot in the door.)
Case in point: zones.com
We try out a few new vendors every couple of years just to give them a whirl and see how they perform. Almost without fail they get trounced by CDW. But we do it anyway for due diligence and just to keep the accounts going and see what’s out there.
So back in April we did this and didn’t find anyone better so we moved on with life.
Last week I got a call from Mr. Aggressive sales guy from Zones. It started out okay, but went down hill rapidly when I told him, after listening patiently to his spiel for about 10 minutes, that we had just concluded a vendor review but I would be happy to include him on the next one. At this point he said “Well do you like paying higher prices”, to which I stated that was really our business, not his. And which point he continued to argue his point prompting me to state that I wasn’t going to argue with him and ended the call.
Fast forward to today…I get a call and it’s the same guy. He wants to “continue our discussion.” I state that the discussion ended the other day and I wasn’t interested in discussing any further.
“Well, I’m just trying to get a better idea of how Zones can help…”
“Sorry…I told you the other day we are not looking for any vendors at this time.”
“I think that….”
Here’s a tip, Aggressive sales guy…a surefire way to ensure you never get ANY business from most people is to try to badger or harass them into listening to your sales pitch. Better to just accept the rejection and move on to the next call than piss off the (potential) customer.
Zones, you can have the best prices in the world and computers that make me the envy of IT folk everywhere but it wouldn’t matter due to this guy harnessing me. Zones just made it to the very short, very selective “never buy from” list.