Top Super Bowl XLV commercials

In the U.S. the number one sporting even is the Super Bowl.  Almost everything stops for it.  As such, the commercials that are shown take on a life of their own becoming almost as much of an event as the game itself.

So now, for your viewing pleasure, are my top three rated Super Bowl commercials:

 3.     Ozzy Osbourne meets Justn Beiber. (Best Buy)  Simply brilliant.   Adding Ozzy automatically puts any commercial into the top five, and him asking “What’s a Beiber?” locks it in at number three….

 

2.   Love huts Pepsi MAX commercial.  For some reason this reminds me of Jules in “Pulp Fiction”

when he said “Well, if you like burgers give ’em a try sometime. I can’t usually get ’em myself because my girlfriend’s a vegetarian which pretty much makes me a vegetarian. But I do love the taste of a good burger.”

Anyway, pretty funny stuff….

 

 1.  Top commercial for this year for me was the Doritos House sitter.  Thankfully we have a DVR, so we watched this several times.  This is what Super Bowl commercials were meant to be.

 

And finally the lamest commercials of the 2011 Superbowl were the GoDaddy commercials.  Here’s a clue GoDaddy: If you want to attract people guys to your website with the lure of softcore porn, you’d be best servered not to use Joan Rivers as bait…

 

Overall, the quality of commercials this year were not as good as they have been in past years.  They seemed to be missing the edginess that is usually the hallmark of the Super Bowl commercials.  But there were still a few decent ones, but next year I am hoping for better.

Oh, and congrats to the Packers, and well played game to the Steelers.

The Daily

Today, in addition to a massive snowstorm that covered most of the U.S., “The Daily” was finally released via the Apple iTunes store.  For those following this App, this has been a long time coming.  The app was originally slated to be released in November, but was delayed until today.

In the cloud of mystery that has surrounded The Daily in the preceding months, many have asked if it was just another “Early Edition” or “Flipboard” or other RSS aggregator.  I can assure you, it is not.daily

The goal of Rupert Murdoch is to have the first daily “newspaper” available on the iPad.  Apple and News Corp, Mr. Murdoch’s news company, worked many months together to get this right.  And by and large I would have to say they did.  The Daily has an “all-star” line up of reporters and editors.  It is quite apparent that Mr. Murdoch was determined to do this endeavor correctly.

The Daily contains six sections, much like a normal newspaper.  These sections are News, Gossip, Opinion, Arts & Life, Apps & Games, and Sports.  But unlike a normal newspaper, The Daily takes advantage of the multimedia capabilities of the iPad.  For example, in one story discussing the issues with Venice and the problems with canal levels rising, a multimedia 360 degree panoramic view of the city.  In the sports section a Steelers’s offensive play is detailed with Madden-like explanation.  Stories contain videos where appropriate and hyperlinks abound.  Additionally there are daily Suduko and crossword puzzles. 

Frequently I found myself going “Wow” to this app.  One moment in particular was in a story about the protest in Egypt, there was a picture of the demonstrators gathered in a city square.  For a second the picture was there to show you what was occurring.  And then, slowly and flawlessly as if for dramatic effect, the picture panned out to show the wider area and show the size of the demonstration.  In a moment, my eyes were opened a bit more because of this news story and how it was presented.

The general feel of The Daily is very much like a news magazine more than newspaper. I was not expecting this from an on-line daily publication.  Frankly I was expecting a much less coherent package, more along the lines of a bunch of stories pulled from a variety of sources (like the aforementioned RSS feed aggregators), rather than the smooth unit that is The Daily.

And  of course no app would be complete on the iPad without the embedded social media components.  The stories can also be Twittered, posted to Facebook, and emailed.  They can also be saved for future reference.

On the downside, the load times are long, even on wi-fi.  Perhaps that will change as The Daily gets better and tweaks the app.  The price point, however, is great.  Currently priced at $0.99 per week (for seven issues a week) or $39.99 per year, it seems like a great value for me.  But I cannot attest to how they are going to implement this pricing structure yet, because right now The Daily is free for the next two weeks thanks to Verizon.

 

I have a few complaints about The Daily, but nothing that will prevent me from subscribing to it.  Overall, it is an outstanding effort and all involved with it can be proud of the job they have done.  I highly recommend this app.

Update: 3/3/11:  After further reading I have found most of the writing subpar, woefully lacking in analysis and in some cases quite bigoted.  In short, “The Daily” is a hideous, hate-filled little app.  I’m sorry Apple had anything to do with it.  *app deleted*